Villa Erre

The Villa is not only a 19th century house but also a refuge for readers and writers surrounded by nature. It’s a Cultural Club and also a Bed&Breakfast.

  • Web Design

  • Editorial Design

  • Illustration

  • Experience Design

  • Content Strategy

An living space for book lovers, writers and artists. A house to experience literary culture engagingly. 

Villa Erre is, first of all, a house. Located in Lanzo Torinese, at the foot of the Alps; it is surrounded by nature, in a park of 13.000sqm, where secular trees and several varieties of flowers lead the guests’ walks. An outdoor swimming pool and a tennis court complete the location, making it ideal not only for reading and writing but also for hosting meetings and events.

A house surrounded by nature, rich in history and charm, which welcomes book lovers and writers. A B&B to find inspiration between past and present with more than 500 titles selected among novels, poems, short stories, essays and magazines. Events, presentations, workshops, exhibitions, aperitifs and literary dinners: Villa Erre is also a cultural club.


UX/UI, Graphic design, Editorial Design, Experience Design


Davide De Martis

In collaboration with

Federica Rodella – Founder/ Event manager / Copywriter

  • Brand Identity

To enjoy the classic and heritage culture, Villa Erre’s communication strategy challenges the old with the modern. Every element from the interior design to the digital content strategy creates a pop scenario with a taste of irony. Cultural events, books, art are accessible for everyone, and everyone can find a flash of genius and creativity in the House.

  • Web Design

To open new channels of communication and bring people closer to the classic culture, the website tells more about philosophy and benefits you can get from a stay at Villa Erre.

  • The opening party

During the opening party people were engaged in a visit tour of the apartments for the first time. Four rooms which names were inspired from a book title.

I was involved in the engagement strategy design dealing also with graphic design for some promotional products. With playing, writing, sharing ideas, people became poets and writers for one night inspired also by the music and cinematic and literary audio podcasts that we set in every room creating a sensorial and involving experience.

  • The book

“Incipit” was the name of the opening party and a collection of all beginning stories (collected during days before from people) were put in a tiny book printed for everyone.