JBL
Celebrating the Tour Pro 3 and driving in-store traffic with a simple, fun AR slot machine experience, instantly activated by scanning a QR code poster in the store window.
Main Role
Art Direction
Game Design
Illustrations, Storyboards
As part of the Team
OMM
Client
JBL Mediamarket Hamburg
The challenge
The creative concept focuses on an AR experience designed to drive foot traffic into stores and support the launch of the Tour Pro 3 AR. The main challenge is to develop an interactive, engaging idea that clearly connects to the product while standing out in a busy street environment.
The experience is designed to capture attention quickly, hold it for a maximum of 30 seconds, and encourage high user participation, especially during the high-traffic pre-Christmas period.
AR Game Mechanic
A playful and intuitive interactive experience in AR. A window vinyl acts as the initial visual trigger, prompting users to scan a QR code to begin the experience. The AR experience is built to run directly in the browser, with no app installation required.
Developed using 8th Wall, a web-based AR framework, it ensures broad accessibility and ease of use. Users are directed to a simple microsite that provides clear instructions: frame the image marker on the store window to launch the experience and begin playing.
Design Elements
3D playful visuals, microsite UX/UI, and window vinyl design, are all carefully designed to keep the user experience simple and intuitive.
The goal is to guide users naturally into the AR interaction without the need for lengthy instructions or onboarding.
