Nike

  • Creative Tech
    Experiential
    Technology Installation
    Interaction Design
    Marker-less Motion Tracking
    UX & UI Design

Bringing Nike Well Collective’s wellness festival to life with an interactive photo booth across three London stores, featuring affirmation-matching, dynamic pose capture, and shareable content.

Main Role

  • Art Direction

  • UX/UI

As part of the Team

  • OMM

Client

  • Nike Town, London

  • Nike Well Festival, London – Woolwich

  • The concept

The challenge was to create a flexible, cost-effective concept adaptable to multiple campaigns, featuring curated 3D and motion design content, elevated by a mirrored environment that amplified the immersive walk-through experience.

Across three major campaign rollouts, we curated and developed bespoke motion content and graphic systems that brought each narrative to life, visually amplifying themes of performance, identity, and innovation.

Elevations for the screen installation