Nike

  • Design
    Limited Asset Motion
    Creative Tech
    Experiential
    Branding & Graphics
    3D Assets & Animation

A dynamic tunnel installation at Nike Town featuring curated motion content and graphics across three campaigns, transforming the entrance into an evolving brand experience.

Main Role

  • Lead Design

  • Concept Development

  • Management

As part of the Team

  • OMM

Client

  • Nike Town, London

  • The concept

The challenge was to create a flexible, cost-effective concept adaptable to multiple campaigns, featuring curated 3D and motion design content, elevated by a mirrored environment that amplified the immersive walk-through experience.

Across three major campaign rollouts, we curated and developed bespoke motion content and graphic systems that brought each narrative to life, visually amplifying themes of performance, identity, and innovation.

Nike Air Max Day DN Experience

Nike London Marathon Tunnel

Nike Mad Brilliance Tunnel